Keep your cool this summer.
A campaign launched by Burt’s Bees for its new Brightening Line caused a buzz in the marketing sphere last week. In its “Invitation to Brighter Skin” campaign, the skin care company used online calendars as a new way to advertise its products. They invited recipients to a receive a “moment” every week for eight weeks (which…
Another guest post on TRO Smith about marketing with online calendars.
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